Addressing psychological and
lifestyle risk factors to promote primary cancer prevention

Targeting 5 health pillars: Smoking, Alcohol consumption, Nutrition, Physical activity,
and Psychosocial health

Developing an innovative system for sustainable cancer preventative behavioural
change

Years
Partners

Defining iBeChange

Professor Gabriella Pravettoni explains iBeChange, our vision and goal as well as how iBeChange is shaping the future of health transformation.

Unite healthcare professionals, researchers, and policymakers across Europe to drive collective progress in cancer prevention.

Design and develop the iBeChange platform, a user-centric management system that facilitates effective health interventions and data management.

Leverage the knowledge of experts in clinical and health psychology, oncology, epidemiology, ICT, data science, and health policy to advance research initiatives.

Enable people to achieve healthy and sustainable behaviours and emotional well-being by delivering tailored and effective health interventions.

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